Introduction
In the fast-paced world of digital experiences, the art of balancing speed and friction is a critical skill for any UX professional. This talk aims to explore the power of deliberately introducing friction into user journeys, and how it can ultimately enhance the overall experience.
Contrary to popular belief, slowing down users can actually help them speed up. This seemingly paradoxical concept is the foundation of the strategies we'll dive into today. By understanding the psychology of user perception and behavior, we can craft digital experiences that not only perform well technically, but also feel intuitive, engaging, and satisfying.
Let's start by considering the two key elements we'll be focusing on: speed and friction.
Speed refers to the technical optimizations we can make to improve the load time and responsiveness of our digital products. This includes techniques like image optimization, code minification, and leveraging emerging web technologies.
Friction, on the other hand, describes the elements we intentionally introduce to slow down or distract users, with the goal of enhancing their overall experience. This can range from subtle animations to purposefully placed content placeholders.
Through a series of eye-opening case studies and research insights, we'll explore how mastering the interplay between speed and friction can lead to more engaging, efficient, and memorable user journeys. Get ready to challenge the conventional wisdom and discover the hidden power of Designing for Friction.
Let's dive into the first story, the Houston Airport tale.
[Diagram to be made of user perception and behavior factors affecting digital experiences]